Your implementation partner.
Partnering with clients for turnkey brand rollouts.
Our story.
Founded in 2012 by Peter Rose, Brand Managers Oceania was built on decades of experience in the signage industry and a vision to transform the way businesses create and deliver branded environments.
Originally branded as Principle Oceania, today, the company has returned to its core purpose under the name Brand Managers Oceania—a reflection of its commitment to managing every aspect of a brand's physical presence with expertise, precision, and care.
Recognising that clients needed more than just signage, Peter expanded the business to include furniture, joinery, and complete branded fit-outs. By bringing these disciplines together under one roof, Brand Managers Oceania became a fully integrated, turnkey provider, offering a seamless experience from concept through to manufacturing, installation, and project completion.
Today, Brand Managers Oceania partners with businesses across Australia and beyond to deliver innovative branded environments that leave a lasting impression.
One partner. Every branded environment.
Bringing brands to life at scale.
Our leadership team.
Peter Rose
Founder and Director
Peter is the founder and driving force behind BMO, bringing more than four decades of experience in the signage, branding, and fit-out industries. Renowned for his entrepreneurial vision and deep industry expertise, Peter has built a career centred on innovation, quality, and delivering exceptional outcomes for clients.
Starting his career in signage sales, Peter founded Premier Sign Industries in South Africa in 1989, growing the business into one of the industry's leading signage companies. Following its continued success, he expanded operations into Australia in 2004, further strengthening the company's reputation across both markets.
After successfully selling the business, Peter founded Principle Oceania, now rebranded as BMO, with a vision to redefine the way businesses deliver branded environments.
Today, Peter continues to lead BMO with a focus on innovation, strategic growth, and fostering long-term client partnerships. His commitment to excellence and ability to identify new opportunities have positioned BMO as a leader in delivering cohesive, high-quality branding, furniture, and commercial solutions.
Steve Percival
Managing Director
Steve brings more than 36 years of experience in the signage, construction and fit-out industry, combining deep technical expertise with an unwavering commitment to exceptional customer service.
Throughout his career, Steve has built a reputation for his strong work ethic, practical approach, and ability to develop lasting relationships with clients, suppliers and project partners.
Having held senior sales, technical management and general management roles, Steve has led high-performing teams, delivered complex national projects, managed international sourcing programs, and helped businesses achieve significant growth. His broad industry knowledge and hands-on experience allow him to deliver practical solutions while ensuring every project is completed to the highest standard.
Since joining BMO, Steve has played an integral role in leading its signage division, strengthening operations, expanding client relationships, and driving continued business growth. His commitment to understanding clients' needs, combined with his reliability and dedication to delivering outstanding outcomes, has earned him the trust of customers and colleagues alike.
Tasmyn Ryan
Director
With a lifelong connection to the signage industry, Tasmyn brings deep industry knowledge and operational expertise to the BMO leadership team. Raised in a family-owned signage business, she developed a strong foundation in project delivery, and client service from an early age.
After beginning her career in law, Tasmyn discovered her passion for business and joined BMO in 2018. She has since been instrumental in the growth of the company's furniture and joinery division, establishing it as a key pillar of the business and strengthening BMO's integrated service offering.
Today, Tasmyn leads the furniture and joinery division while overseeing the day-to-day operations of the business. Her strategic mindset, commercial acumen, and ability to build trusted, long-term client relationships ensure exceptional outcomes for clients while driving operational excellence across the organisation.
As a key member of BMO's leadership team, Tasmyn continues to support the company's growth and reinforce its reputation for delivering high-quality, end-to-end solutions.
Alistair Jones
Group General Manager
With a strong background in logistics and project management, Alistair brings exceptional organisational expertise and operational leadership to the BMO team.
Holding a Bachelor of Commerce in Logistics Management, he developed a strong foundation in coordinating complex operations and delivering projects efficiently before joining BMO.
Since transitioning into the signage industry, Alistair has gained hands-on experience across every stage of project delivery, giving him a comprehensive understanding of the industry. Combining this practical expertise with a strategic approach to planning and execution, he now leads BMO's signage projects, ensuring every installation is delivered seamlessly, on time, and to the highest standard.
Known for his meticulous attention to detail, problem-solving mindset, and unwavering determination, Alistair is committed to delivering outstanding results for every client. He thrives on overcoming challenges, finding practical solutions, and maintaining clear communication throughout every project. His dedication to quality, reliability, and exceptional client service makes him an invaluable member of the BMO leadership team.